Mar 8 2011
The duties and responsibilities of a typical public relations career
Public relations profession involves responsibilities for managing and maintaining the public image of an employer or a client.
As per the levels of responsibilities entrusted, there are three categories or levels of PR professionals. The levels of duties and responsibilities differ for each category of PR persons. Generally the duties of PR professionals involve promoting the public image of their employers or clients and manage to maintain it at a higher level always.PR professionals are expected to use suitable strategies to develop and promote the required message, to improve and advance the interests of their employers or clients.
First level PR personnel.
PR professionals, who have just entered the job, will be required to work behind the scenes on any projects. They have to support in every aspect, the superior level PR Managers and company Directors. They have to concentrate on matters relating to press releases for proper media coverage. If parties or other such events involve in any PR campaign, it is enough if the fresh or first level PR professionals will attend works relating to logistics and other preparatory works in that campaign.
Middle-level PR personnel.
The main duties and responsibilities of a middle level PR professional is to supervise works done and responsibilities carried out by fresh or first level professionals. In order to maintain the public image at high level, the middle-level PR professionals are required to direct public relations campaigns and coordinate publicity efforts. They also should foresee any situations that may arise, which may affect negatively the public image of the employer or client. They also should evaluate ad campaigns, gather information and coordinate other activities to ensure free publicity. Duties of middle-level professionals also include planning for events and even speech writing.
Executive-level PR persons.
Generally Executive level PR professionals are in the rank of Vice presidents or Chief Communication Officers. These officials are required to plan an exclusive public relations strategy for the organization and supervise the PR strategy at a very broad level. They are responsible for the organization for anything to be done to improve the image of the organization and also to do any repair work if some damage happens to the image. They should attend media interviews and address stock-holders, on matters relating to the image of the company. In short they should serve as a spokesperson for the organization.
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